B2C commerce for enterprise
Build fast. Sell more.
Bring bold ideas to market, sell more with the world’s best-converting checkout1, and always stay ahead of what’s next.
Commerce is what we do
1.8x
faster average site speed2
36%
up to 36% higher conversion1
16%
higher AOV with Shop Pay3
300+
annual updates captured in Editions4
Build your storefronts, your way
Choose or create a theme, go headless with Hydrogen, or bring your own stack with Shopify APIs. See how top brands build.
More capability. Less complexity.
Unified data
Keep products, customers, orders, and inventory in sync across every market.
Built-in AI
Create pages and uncover insights with Sidekick, then stage updates and experiments with Rollouts.
Extensible platform
Customize your logic, data, design, and front end without changing Shopify’s core code.
Automatic scale
Stay fast, secure, and reliable through peak demand on infrastructure you never have to manage.
Get the best-converting checkout on the planet
Trusted by 400M+ buyers5
Shop Pay gives shoppers a fast, one-tap checkout, with up to 50% higher conversion than guest checkout1 and 16% higher AOV3. Add Shop Pay.
Customizable and extensible
Add custom content, collect customer data, offer discounts and upsells, surface loyalty and subscriptions, and tailor checkout to your brand.
Secure and compliant
Shopify Checkout is PCI DSS Level 1 certified, tested to WCAG 2.2 Level AA, and includes consent tools for GDPR and CCPA.
Ready for global demand
Adapt checkout for regional formats, languages, duties, and taxes, and handle up to 40,000 checkout starts per minute, per store.
Meet new customers here, there, everywhere
Shop
Reach high-intent shoppers as they browse and buy on Shop, and bring them back with order tracking and post-purchase offers.
AI chats
Give AI agents structured product data and answers in your brand’s voice, so shoppers can discover and buy right in the chat.
Social and search
Sell in feeds, livestreams, messages, and search across TikTok, Instagram, Facebook, Pinterest, YouTube, and Google. Then turn those sales into direct customer relationships.
Marketplaces
List products on Amazon, Walmart, eBay, and Target Plus, and sync listings, orders, and inventory back to Shopify.
Acquire shopper, after shopper, after shopper
Shop Campaigns
Run ads on Shop, ad platforms, and other Shopify stores to drive new customer growth. Only pay when shoppers buy, at a cost you set.
Shopify Audiences
Build high-intent audience lists with aggregated commerce signals, and send them to ad platforms for up to 2× more retargeting conversions.6
How big brands get even bigger
One thing that our customers love is Shop Pay. We see that 90% of our customers check out with Shop Pay.
Let’s talk about your move to Shopify
Feature availability varies by country, plan, and merchant settings, and some features require apps, partners, or additional fees. Learn more in the Shopify Help Center.
- 1Based on a study completed with a Big Three global management consulting firm in April 2023. Individual results may vary.
- 2Site speed data sourced from nearly 200,000 publicly available data points, analyzed in April 2024. Read blog post for more info.
- 3This statistic is based on internal Shopify data, 2025. The data was analyzed to compare the average order value of purchases made with Shop Pay against purchases made without it.
- 4Shopify Editions announced 300+ product updates in each calendar year from 2024 to 2026. Past update volume does not guarantee future releases.
- 5Based on the number of Shop Pay accounts as of September 30, 2026.
- 6Based on 2024 ad campaigns using Shopify Audiences Retargeting Boost lists, which demonstrated as much as 2× more orders for every marketing dollar spent on retargeting, compared to the next-best available tactic.