B2B commerce for enterprise
The new standard for B2B selling
Get the tools and flexibility your business needs, and give customers an intuitive buying experience they'll actually want to use.
B2B buying, made easier
Tailor every customer experience
Manage companies with multiple buyers, locations, and permission levels, and customize the end-to-end experience with tailored products, pricing, quantity rules, and payment terms.
Design powerful B2B storefronts
Go live with a theme, customize with code, or build headless with APIs. Whether you sell strictly B2B or alongside B2C, Shopify keeps every storefront fast and flexible.
Make self-serve intuitive
Deliver a buyer portal that helps customers find what they need, place orders quickly, and manage their accounts. Support quick ordering, smarter search, and flexible payments like ACH and saved cards.
Put your sales team in control
Use staff permissions to give reps access to the accounts they own so they can step in, place orders on a buyer’s behalf, and view customer details in one system.
Rethink how B2B gets done
Keep your B2B store ahead of buyer expectations with 300+ annual features and improvements shipped across the platform1.
Act faster on business insights
Use Sidekick to build custom apps, analyze SKUs by territory, and answer complex questions about B2B performance.
Automate repetitive tasks
Create automatic workflows for tasks like tagging orders, sending invoices to multiple contacts, and notifying sales reps about new requests.
Enable search using everyday terms
Let buyers search in their own words and still find the right products, even if your catalog uses trade terms.
Get discovered in AI chats
Products you sell B2C can appear in AI chats, so buyers find your brand before they reach out about wholesale.
Connect your systems. Speed up your business.
B2B that’s built in, not bolted on
From payments to discounts, Shopify is built to work across channels, so you can use the same capabilities for B2B, B2C, or both.
Customize and extend endlessly
Go headless, extend checkout and customer accounts, and tailor data and business logic to your rules, so Shopify always fits your workflows.
Surprisingly easy integrations
Sync Shopify with your ERP, OMS, PIM, and more using integrations from NetSuite, Microsoft Dynamics 365 Business Central, Acumatica, and others.
Let’s talk about how Shopify B2B fits your business
B2B features, built right in
For customized buying
Company profiles
Manage multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and order submission settings.
Customer-specific catalogs
Curate pricing and product availability using catalogs, which can be assigned to specific B2B customers.
Quantity rules
Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments.
Volume pricing
Easily implement quantity price breaks to get your B2B customers buying in larger quantities.
Site personalization by audience
Tailor store content, currency, and taxes and duties for every audience you sell to from a single store using Shopify Markets.
Headless storefronts
Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.
Custom B2B solutions
Build the solution your business needs with our suite of B2B APIs and compatible apps.
Customizable buyer portal
Use 3P or custom apps to introduce new functionality to the customer accounts experience, like custom buyer roles and CSV order uploads.
For smoother workflows
Workflow automations
Turn repetitive tasks into automatic workflows like tagging orders, sending invoices, and notifying reps with Shopify Flow, so your team can offload routine tasks.
Company account requests
Add an account request form to your store with Shopify Forms. Buyer information saves as a company account automatically, so they can buy wholesale as soon as you approve.
Sales rep permissions
Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.
Checkout to draft
Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling.
Payment requests per fulfillment
Send separate payment requests for each shipment within a multi-shipment order.
For easy self-serve
Quick bulk ordering
Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.
Flexible checkout
Customize payment and shipping options, set dynamic terms and deposits based on your business rules, and control which orders require review.
ACH payments
Let your buyers pay from their bank account at checkout and store details for later, so you can charge saved accounts when payments are due.
Vaulted credit cards
Speed up payment by securely storing customer credit cards on file to use at checkout, on draft orders, and when paying invoices.
VAT validation and invoices
Validate VAT numbers and generate, store, and display compliant VAT invoices for buyers in the EU and UK with Shopify Tax.
Custom discounts
Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.
Trusted by B2B teams
Shopify B2B allows us to engage with these customers in a new way—kind of like a typical DTC customer but for B2B.
Proven commerce expertise for modern B2B
Shopify was named a leader and the only Customer Favorite in the Forrester Wave™: Commerce Solutions, Q3'26.
See modern B2B buying in action, from intuitive bulk orders to automated workflows.
See how leading automotive brands are solving fitment, streamlining operations, and driving growth with Shopify B2B.
Let’s talk about your move to Shopify B2B
Feature availability varies by country, plan, and merchant settings, and some features require apps, partners, or additional fees. Learn more in the Shopify Help Center.
- 1Shopify Editions announced 300+ product updates in each calendar year from 2024 to 2026. Past update volume does not guarantee future releases.