ClimaConvenienza sells air conditioning, heating, and home appliances online, alongside its sister store, Caldaie Murali. Its plan was to grow in Italy and expand into other European markets, which meant testing ideas, connecting new tools, and adding payment methods quickly.
To make that possible, the retailer moved from its previous, extensively customised platform to Shopify, working with implementation partner WebGas.net. Shorter implementation times now make it easier to launch new features and payment methods in each market.
- Revenue: up 37% from 2023 to 2024
- Migration: more than 30,000 stock keeping units (SKUs) moved in 60–80 days
- New payment methods: live in about three days on Shopify, compared with four months on another platform
The challenge: tools to match a growing business
As a growing company, ClimaConvenienza needed tools that could support its scale, and its previous platform no longer met those needs. Each customisation required its own development work, and even routine changes had to go through the IT team before they could be published. “You had to brief IT, get it validated, check whether it was compatible, see if there were conflicts,” said Alessio Perrucci, CEO of ClimaConvenienza.
The same applied to the shopping experience and the systems around it. Testing changes on the storefront, or connecting it to the company’s enterprise resource planning system and marketing tools, meant custom work every time. “The main difficulty was the speed of making customisations… being able to change things and try different approaches, both on user experience and on conversion rate optimisation,” said Giovanni Tresca, co-founder of WebGas.net, the agency that led the move to Shopify.
ClimaConvenienza’s plans also reached beyond Italy, with expansion into other European markets on the roadmap. That called for a platform that could support a catalogue of more than 30,000 SKUs and make it easy to add the payment methods customers prefer in each country. Reporting needed simplifying too: data sat across different tools, so building a clear picture of new and returning customers, and the acquisition cost per customer, took time.
The solution: more autonomy, shorter implementation times
ClimaConvenienza completed the move in 60–80 days, migrating more than 30,000 SKUs with support from WebGas.net. The team drew on experience from a similar migration on Caldaie Murali, completed a few months earlier, to shorten the timeline. They also paid close attention to search engine optimisation during the move, using dedicated Shopify apps to manage the URL migration and protect the search rankings the business had built up over years.
The new platform also made business data more readily accessible and simplified day-to-day reporting, so analysis that once meant pulling figures together from different tools now takes less time.
It’s faster to tell Sidekick what you need than to figure out how to pull the report yourself. Now I use it to get the report, the data, directly.
The app ecosystem changed how the team works day to day. “Instead of having a custom feature built for everything, in the vast majority of cases you have an app you can install, and in a short time it solves that specific problem,” Tresca said. For ClimaConvenienza’s CEO, the difference lies in the platform itself: “More than any specific feature, it’s the way the platform is designed. Being able to install a third-party plugin… lets us be far more efficient, far more effective in what we implement,” Perrucci said. The team now handles standard tasks independently, so new ideas can be tested sooner.
The same speed carried through to marketing and operations. Native integrations with Google, Meta, and Klaviyo, along with apps that optimise product feeds, helped the team run tests faster and scale sales over time. Connecting the enterprise resource planning system to Shopify also made the journey from order to fulfilment much leaner.
The result: a growth strategy delivered faster across Europe
With that extra speed, ClimaConvenienza has been able to put its plans into action sooner. In 2024, the year it moved to Shopify, revenue rose 37% compared with 2023, and the retailer now ranks among the largest Italian merchants by transaction volume on Shopify.
When ClimaConvenienza opened its store to other European markets, the response exceeded expectations, and the team was ready to capture that demand. In summer 2025, revenue rose 25% and orders rose 16% compared with summer 2024, with the new European markets contributing to the increase. Across the full year 2025, revenue grew 3.5% compared with 2024.
The clearest proof point came from a direct comparison. ClimaConvenienza intentionally kept a secondary store on a different platform to compare implementation speed. “On Shopify we were live in about three days. On the other platform, it took us four months,” Perrucci said, describing the rollout of the buy-now-pay-later provider Scalapay on both. For a store with a relatively high average order value, four months without instalment payments came at a real cost to the business.
Payment methods for international customers have followed the same pattern. Alma went live for another European market in two to three days, limited only by how long it took to open the account, and the most widely used local payment method in a further market went live in a single day. Moving to Shopify Payments was just as quick, with no lost orders.
What used to be a huge technical bottleneck has now become secondary. You probably spend more time signing the contracts than going live.
Next, ClimaConvenienza is developing its B2B sales and expanding into new European markets, building on the same ability to introduce features and payment services quickly. “Months pass, you lose revenue, you lose chances, you lose opportunities,” Perrucci said, describing what a slow payment integration can cost. “With Shopify, with Shopify Payments in this case, you don’t have this kind of problem.”