22 Eco-Friendly Products to Sell Online (2027)

An eco-friendly product is one that’s designed to reduce environmental impact by using recycled materials, refillable packaging, or less energy.

The demand for sustainable goods is growing in line with customer expectations. NYU Stern’s research found that products marketed as sustainable held 25.4% of branded sales across the US consumer-packaged-goods categories studied in 2025. They drove 44.9% of growth from 2013 to 2025, with five-year growth rates 4.9 times those of conventional products.

For businesses, the opportunity starts with choosing a product whose environmental benefits you can substantiate. Ahead, explore 22 eco-friendly product ideas and how to source and market your own.

What are eco-friendly products?

Eco-friendly products are goods designed to reduce environmental harm during production, use, or disposal. They’re often marketed as sustainable products or eco products, and may use reclaimed materials, require less energy, or replace disposable items with reusable alternatives.

The environmental benefit should be specific and supported by evidence: a stated percentage of recycled content, for example, or a refill system that reduces packaging waste.

Sustainable products vs. eco-friendly: what’s the difference?

The terms overlap, but “eco-friendly” generally emphasizes environmental impact. On the other hand, sustainability takes a broader view: the EPA’s framework includes environmental protection, social well-being, and economic viability, with consideration for future generations.

For example, recycled fabric addresses one environmental aspect of a T-shirt. A broader sustainability assessment would also consider working conditions, the garment’s useful life, and what happens when it wears out.

What are the types of eco-friendly products?

Eco-friendly products can be grouped by how they reduce environmental impact. According to the EPA’s guidelines on buying greener products, common types include:

• Products made with recycled materials. Notebooks made from recovered paper or furniture incorporating recycled plastic.
• Reusable and refillable products. Shopping bags, water bottles, and refillable dispensers that replace disposable alternatives.
• Energy-efficient products. Appliances and electronics that meet Energy Star requirements for using less energy.
• Water-efficient products. WaterSense-labeled showerheads and faucets that meet criteria for water savings and performance.
• Products with safer chemical ingredients. Cleaning products carrying the EPA’s Safer Choice label, which evaluates ingredients for human and environmental health.
• Durable and repairable products. Furniture with replaceable components or electronics designed for repair, helping extend their useful life.

These types can also overlap. For instance, a refillable cleaning product might also meet Safer Choice criteria.

22 eco-friendly products to sell

Below are 22 eco-friendly products to consider selling, with real brand examples and the materials, packaging, or design choices behind each.

Sustainable technology devices and accessories

By 2030, global e-waste production is projected to reach 82 million metric tons, with shorter product lifespans and limited repair options contributing to the problem.

Plus, from July 31, 2026, EU member states are required to apply the Right to Repair Directive, requiring manufacturers of covered products, including smartphones, to offer repairs in a reasonable time frame and at a reasonable cost.

In addition to repair support, check the availability of repair services when sourcing electronics.

1. Compostable phone cases

Pela makes phone cases from Flaxstic, a blend of flax straw and compostable bioplastic. The brand says customers can compost these cases at home or return them through their Pela 360 program. If you sell compostable accessories, include clear disposal instructions so customers know what to do when they’re finished with them.

2. Portable solar panels and power stations

Portable solar panels paired with rechargeable power stations let customers generate and store electricity for use away from an outlet. EcoFlow sells bundles for outdoor use and home backup. For your store, explain which devices each setup can power and how solar charging depends on available sunlight.

3. Wooden desk accessories

There’s room for competition in laptop stands, monitor shelves, and desk organizers when it comes to material sourcing and durability. Oakywood uses oak sourced in Poland and American walnut, and identifies FSC-certified options. Their material disclosures give customers specifics to evaluate beyond the broad claim that a wooden product is “natural.”

For every handcrafted item sold, one tree is planted. Oakywood has contributed more than 87,000 trees.

4. Recycled-paper notebooks

Recycled-paper stationery can serve students, office workers, and gift shoppers. Ecojot makes their paper from 100% post-consumer waste and uses vegetable-based inks and glues. The family-run Canadian brand pairs those material choices with illustrated covers, giving customers a reason to choose their notebooks beyond their recycled content.

Eco-friendly products for pets

US spending on pets reached $158 billion in 2025, according to the American Pet Products Association. In the pet industry, there are a number of opportunities to put recycled materials and upcycled ingredients to use in products.

5. Pet accessories made from recycled materials

Pet toys can give discarded textiles another use. Harry Barker’s Skipper Rope Dog Toy, for example, uses cotton rope made from 100% recycled yarn. For your own range, specify which components contain recycled material and how much, so shoppers can compare products beyond their colors and shapes.

6. Upcycled pet treats

Food that doesn’t meet grocery store specifications doesn’t necessarily need to go to waste—instead, it’s possible to reuse as pet treats. Shameless Pets uses ingredients such as imperfect sweet potatoes and apple pulp left over from juice production. Their sourcing page explains where these ingredients come from, giving customers a concrete account of what “upcycled” means in their pet’s treat bag.

Ethical apparel

Fortune Business Insights valued the global sustainable fashion market at $11.36 billion in 2025. Using eco-friendly materials is a significant factor here. Working conditions are important considerations, too: Fairtrade Textile Standards, for example, address wages and worker protections across the textile industry.

The examples below focus on recycled and renewable materials.

7. Recycled cotton clothing

Recycled cotton fabric can be repurposed for everyday wardrobe staples. Pangaia’s heavyweight sweatshirt, for example, uses a main fabric made from equal parts recycled and organic cotton. The product page lists the ribbing’s composition separately, showing sellers how to make material claims specific to each part of a garment.

8. Footwear made with renewable materials

Allbirds’ Tree Glider sneakers combine tree-derived lyocell and recycled polyester in the upper, with sugarcane-based foam cushioning. The laces use 100% recycled polyester sourced from plastic bottles. For footwear sellers, this component-by-component breakdown can be incredibly helpful for shoppers, as it provides a clearer picture of what goes into a shoe.

9. Recycled-metal jewelry

You can make everything from everyday hoops to keepsake lockets out of recycled precious metals. Sustainable jewelry brand Their Studios makes gorgeous pieces using recycled sterling silver or recycled 14-karat gold vermeil, such as their lovely Bowie Heart Locket.

If you’re sourcing jewelry, specify the base metal and any plating so customers can understand the construction as well as the recycled content.

10. Recycled-fiber tights

Hosiery offers another use for recycled fibers. Swedish Stockings’ Olivia Premium Tights use SENSIL EcoCare yarn containing recycled polyamide, alongside practical features such as reinforced toes and flat seams. The brand also names their Italian manufacturer and provides washing instructions, helping shoppers assess how the tights are made and care for them.

11. Bags made from reclaimed materials

You can start an accessories collection with used packaging. Rice Love makes bags from used rice sacks and burlap pieces, including backpacks, totes, and smaller accessories. For sellers exploring reclaimed fabrics, variations between pieces can become part of the appeal: Show customers the individual details that make each bag one of a kind.

Fitness and outdoor products

A record 250 million Americans ages six and older participated in sports, fitness, or leisure activities in 2025, according to the Sports & Fitness Industry Association. For sellers exploring this category, material sourcing is one way to distinguish a product range, from natural rubber yoga mats to patio furniture incorporating recycled plastic.

12. Natural rubber yoga mats

Manduka’s eKO series yoga mats are made from natural, renewable rubber—a 100%-biodegradable product—and non-AZO dyes. The brand also accepts used mats through their LiveON recycling program.

13. Recycled-plastic outdoor furniture

Yardbird uses 50% recycled plastic in their resin wicker. The brand explains on their site how collected ocean-bound plastic is cleaned, processed into pellets, and shaped into strands for weaving. This is a great example for sellers who want to practice good material transparency: Explain where the waste comes from and which furniture components contain it.

Organic food and drinks

US organic food sales reached $70.1 billion in 2025, up 6.9% from the previous year. As Harvard Health says, “organic” describes how food is grown or raised. You can explore certified organic ingredients or tackle another environmental issue: food waste.

14. Organic and fair trade coffee

Higher Grounds Coffee is a certified B Corp company committed to sustainability throughout their supply chain, from partnering with charities to providing living wages through fair trade programs to delivering beans by bike.

15. Upcycled snacks

The leftover ingredients from the production of one food product can be used in the production of another food product. Trashy, formerly Pulp Pantry, makes chips with upcycled vegetables and organic okara flour, a byproduct of tofu production. Their ingredient list explains that connection, giving shoppers a specific example of food upcycling they can understand at a glance.

Sustainable beauty and personal care

In a January 2026 British Beauty Council and UNiDAYS survey, 73% said brands don’t offer enough refillable products. For beauty sellers, refillable makeup is one opportunity to explore.

A skin care product using upcycled ingredients is another way to put existing resources to use.

16. Refillable makeup

Beauty brand Fluff sells lip oils and powders in refillable metal Cloud Compacts. The stainless steel pans attach magnetically and can be removed using a pin when they’re empty, allowing customers to keep the pans compact and replace the product inside. For your own product range, make compatible refills easy to find and demonstrate how to swap them.

17. Skin care made with upcycled ingredients

My Skin Feels turns food production byproducts into cosmetic ingredients, including fermented tomato skins and extracts from olive pomace left after pressing. The brand explains where each ingredient comes from and how it’s processed, providing a great example of how to tell an upcycling story beyond the label.

Eco-friendly home and travel essentials

About 36% of all plastic is used in packaging, according to the UN Environment Programme. You can help customers reduce disposable packaging by offering refillable cleaners, reusable bags, and water bottles. For home furnishings, reclaimed materials are another option.

18. Upcycled drinking glasses

Green Glass makes drinking glasses in Chile from recovered bottles, with illustrated collections and themed sets. The products combine an existing material with designs customers can buy for themselves or as gifts. For your store, show the original material alongside the finished product to make the transformation clear.

19. Laundry detergent sheets

Proofed! sells concentrated laundry detergent sheets made without PVA/PVOH, using bio-based surfactants and stain-lifting enzymes. Customers place the sheets directly in the washing machine drum before adding clothes. If you sell this format, publish the ingredients, dosage instructions, and packaging materials so shoppers can assess its environmental claims.

20. Refillable cleaning products

Blueland pairs reusable spray bottles with cleaning tablets that customers dissolve in water at home. Each multisurface tablet mixes with 24 ounces of water, and customers keep the bottle between refills. A similar range could pair starter kits with refill subscriptions, and include clear instructions for compatible surfaces to clean.

21. Reusable shopping bags

Notabag’s Recycled collection uses 100% recycled PET polyester made from plastic bottles. Their bags convert into backpacks, and the fabric is both machine washable and water-resistant.

22. Water filter bottles

LifeStraw’s Go Series combines a reusable bottle with replaceable filters. The membrane microfilter removes bacteria, parasites, and microplastics; while the carbon filter reduces chlorine and improves taste. If you sell filter bottles, explain their tested capabilities, limitations, and replacement schedules—and make compatible filters easy to buy.

How to source eco-friendly products

Start with the environmental benefit you want to offer, such as recycled materials or refillable packaging. Then look for suppliers that can document it and meet your requirements for quality, pricing, and delivery.

Where to find sustainable suppliers

There’s not a single directory of “perfect” sustainable suppliers, but there are a few reliable places to start:

• Certified supplier databases from organizations like Fair Trade, Global Organic Textile Standard, or Forest Stewardship Council
• Trade shows and expos focused on ethical manufacturing, sustainability, or eco-friendly goods
• Local and regional manufacturers, which can help reduce transport emissions and improve oversight
• Supplier referrals from other founders in sustainability-focused communities or forums

You can also use Shopify Collective to connect with other Shopify brands, import selected products into your store, and have suppliers ship orders directly to customers. Alongside Collective, eligible stores can use Shopify Product Network to recommend other brands’ products and earn commissions without stocking or shipping them.

Make sure to also ask these questions before you lock in suppliers:

• Where are your products made and materials sourced?
• Which certifications cover these products, and can you provide current documentation?
• How do you measure and reduce waste, energy use, and emissions?
• How do you verify labor conditions at production sites?

Watch for undefined claims like “planet-friendly,” missing sourcing details, and suppliers who won’t provide evidence. Check that certifications apply to the products you’re buying.

These gaps can signal greenwashing, which are misleading claims about environmental benefits. Favor suppliers who document their practices and acknowledge what they still need to improve.

How to get eco-friendly certifications for your products

The right certification depends on what you sell, but some widely recognized options include:

• Fair Trade for ethical labor and fair wages
• Global Organic Textile Standard (GOTS) for organic fibers and textile production
• Forest Stewardship Council (FSC) for wood, paper, and forest-based materials
• USDA Organic for food and agricultural products
• Cradle to Cradle for circular, sustainable product design
• B Corporation (B Corp) for businesses that meet high standards of social and environmental performance, transparency, and accountability

Prioritize certifications your customers recognize and that support the claims you want to make. Before applying, check eligibility, required operational changes, and the full cost of audits and renewals.

Make sure your suppliers and recordkeeping can support ongoing compliance.

The certification process

While each certification has its own requirements, most follow a similar process:

• Application. You’ll submit basic information about your business, products, suppliers, and production methods.
• Documentation. Expect to provide proof of materials, sourcing, manufacturing processes, and labor practices. This may include supplier invoices, certifications, policies, or traceability records.
• Audit or review. Depending on the certification, this might be a desk review, a virtual audit, or an on-site inspection. Auditors are looking for consistency between what you claim and what actually happens in practice.
• Approval and ongoing compliance. Once approved, most certifications require regular renewals, updated documentation, or follow-up audits.

How to build a zero-waste store

When working toward zero waste, consider what happens before and after a sale. The circular business model recycles products and materials by refilling, reselling, and repairing them.

For example, packaging is one place to start. Towards Packaging estimates the global sustainable packaging market was worth $313.72 billion in 2025 and forecasts it will reach $594.46 billion by 2035.

Consider these changes for your store:

• Reduce packaging. Use appropriately-sized boxes, remove unnecessary layers, and reuse protective materials where practical. Give customers clear reuse and disposal instructions.
• Offer refills. Sell replenishments for products such as skin care and cleaning supplies, with containers designed for repeated use.
• Build a resale program. Buy back eligible products for store credit, or curate used, vintage, and antique goods.
• Support repairs. Offer replacement parts, care guides, or repair services. Refurbish suitable returns for resale.
• Create a take-back program. Explain which products or packaging you accept and how you’ll reuse or recycle them. Loyalty rewards can encourage participation.

For example, hydration brand Waterdrop lets customers return blister packaging—pre-formed plastic packaging used to securely hold small goods, in this case, flavor tablets—to stores for recycling. They also incentivise this process by offering loyalty points to customers who do so, redeemable for free products online. Shopify POS and their CRM integration help connect customer activity across channels for the brand.

How to market eco-friendly products effectively

In a Q4 2025 Shopify survey of store owners,* marketing was the top first-year challenge for 37% of participants.

Start with these five actions to help customers understand, trust, and buy your products:

1. Find out what motivates your buyers. Use customer surveys, reviews, and social listening to identify priorities such as less packaging or longer-lasting products.
2. Make social content shoppable. Building a social media presence was the second most common first-year growth strategy, cited by 35% in the same survey.* For eligible stores, connect Shopify’s TikTok sales channel to sell through videos, livestreams, and your profile, while managing orders in Shopify.
3. Make specific, supported claims. Follow the FTC’s Green Guides: Explain the environmental benefit and its limits. Keep supporting documentation accessible.
4. Encourage recommendations and recruit relevant creators. Invite customers to share their experiences, and choose creators whose audiences fit your products. Shopify Collabs can further help you manage creator partnerships, send gifts, track affiliate sales, and pay commissions.
5. Explain your certifications. Display applicable labels on product pages and packaging, following the certifier’s usage rules. State what each certification covers and link to verification.

*Based on a 2025 survey of 500 Shopify merchants conducted in English across Australia, Canada, the United Kingdom, Ireland, New Zealand, and the United States. Respondents were established merchants with two or more years on the platform. Results reflect the experiences of this specific sample and may not be representative of all merchants.